My experience with LinkedIn Advertising

November 22, 2015 Blog Posts

LinkedIn recently offered me US$50 in advertising credits to drive high quality leads to my business page.

Here’s a snapshot of the email I received from them.

Afroz, here’s $50 to test out Sponsored Updates!

Afroz, drive high-quality leads for your business with Sponsored Updates.

How it works:

• Define your audience based on job title, function, industry, and more.
• Acquire customers directly from the LinkedIn homepage and mobile feed.
• Set your own budget and choose from cost-per-click or cost-per-impression options.

To help you get started, here’s US$50 in advertising credits!

I used the offer to promote 1MillionBusinesses page on LinkedIn

LinkedIn Advertising Results

The results weren’t exceptional, but they weren’t bad either. The credit was exhausted in 6 days and brought a total of 7,314 impressions, 19 clicks, and 4 social actions, which means I got 4 new followers to the LinkedIn page of 1MillionBusinesses web directory.

I’ve read articles on how to do LinkedIn advertising the right way. It can be a very powerful advertising medium if used to its full potential, but advertising on LinkedIn is a totally different beast when comparing with other advertising options available.

With a budget of US$50, I’ve had better results with Adwords and Facebook marketing, in terms of engagement, views etc. but then maybe I was not doing it right.